Hello everyone,

On Tuesday, we launched the AGO’s new customer relationship management (CRM) platform, Tessitura. A banner day. The Tessitura launch marks a long overdue transition from 30-year old legacy systems to a fully-integrated CRM that is designed to help us better serve our audiences, and raise more revenue across especially Admissions, Membership, and Development. Tessitura is the #1 software used by over 800 arts organizations globally. Our software has been designed for our needs and over the coming months we will start to see its impact, as improved data gives us a deeper understanding of how to engage our community.

It takes a village, and this project is certainly an example of that. I want to thank the Tessitura team, led by Deanna Underwood and Paul Lai, who have worked closely together over many months to make a smooth transition possible. The Tessitura team includes:

Tessitura Steering Committee

Andrea Seaborn, Catherine Thomson, Chris Steele, Cindy O, Herman Lo, Kristine Medeiros, Kyle Fraser

Tessitura Working Committee

Brieanna Ivany, Camellia Kazi, Christine Endrulat, Cristina Dias, Curtis Lindsey, Dahee Song, Deanna Dick, Mark Dos Reis, Michael Ladd, Nicole Ascroft, Sneha Gaikwad, Trish Popkin, Victoria Bautista-Hodgson

I also want to thank the many Subject Matter Experts who helped along the way.

Take care,

Stephan